About Project

Kickstarter Campaign Setup

• Client: Happenstance
• My Role: PM, Designer, Copywriter
• Project Goals: To setup the organization's Kickstarter campaign

Setting up a Kickstarter campaign can be a daunting and time consuming task. There are so many pieces to put together, from creating the right messaging, to producing attractive reward packages. For this campaign, I wanted it to be touching, yet attractive, all which are conveyed through the usage of specific video and different types of memes, images and graphics. The campaign covered pretty much everything from company background and campaign goals, to founder's background and detailed reward packages. Below are screenshots of the campaign: