About Project

Ad & Email Campaign

• Client: DriveProfit (Marketing Agency)
• My Role: Strategy, Copy Writing, Email Marketing, Facebook ads, Design, Optimization, Project Management, LeadPages (Landing page Platform), AdEspresso (Ad serving platform)
• Project Goals: -To promote limo services to couples that have recently gotten engaged -To design a campaign that will create brand awareness and generate leads to target audience -To create and launch Facebook ads to drive prospects to landing page -To create lead generation landing pages with the proper tracking, lead capture and branding -To create a follow up email campaign in order to move leads up the purchase funnel